An operational co-founder,
for the stage you're actually in.
Most founders don't need another advisor. They need someone in the room, taking decisions with them, executing this week. We embed as that operator — and the shape of the engagement changes with your stage.
Solo founders & associates building from scratch
Pre-revenue · first $10k MRR
You have the idea, the skill, maybe a first client. You don't have a system. We sit next to you and build the company from zero — offer, pricing, sales motion, delivery, and the daily operating rhythm. This is our sharpest strength.
- Define the offer that actually sells
- Build a first repeatable sales motion
- Set up the only 3 tools you really need
- Weekly working session — we build with you, not for you
Founders with traction — needing structure
$10k → $60k MRR
Revenue is real but the business runs on you. Pipeline is leaking, the team is improvising, decisions happen in DMs. We embed as your operational co-pilot and turn momentum into a system that runs without your nervous system.
- Rebuild operations around the strongest revenue line
- Install ownership, cadence and weekly metrics
- Hire the first 1–2 operators correctly
- Free 1–2 days per week of your calendar
Established companies — structured growth
$800k+ annual revenue
The business works. The next stage doesn't fit the current structure. We run a full operational reset — redesign the org, sales engine and delivery systems so the next chapter doesn't break what already works.
- Full operational restructuring & role clarity
- Redesign of the sales & acquisition system
- Process documentation the team can actually follow
- Foundations built to scale past the founder
We sit in the business
Not a deck. Not a workshop. We take real decisions inside your operations every week.
We move with the stage
What a solo founder needs at $0 isn't what a $800k team needs. The engagement reshapes around you.
We leave you a system
When the partnership ends, the operating rhythm, the SOPs and the team stay. The business runs without us.
Honest note
Structure creates freedom. Let's build yours.
Execution Lab only takes on a few businesses at a time. Start with a Strategic Session — a focused working session where we look at your operations, your customer flow and your numbers, and tell you which program fits.